We understand that every small business is different, which is why we offer a variety of services to choose from.
Whether you go with one of our collections or pick from our a la carte menu, we have a solution to save you time while building your brand.
Let our team of specialists handle your marketing so you can focus on what you love!
COLLECTIONS
We’ve bundled some of our most popular services together to make it easy to get started.
4 SEO blog posts
12 social media posts
1 newsletter
Facebook page banner
*most popular*
4 SEO blog posts
8 social media posts
1 email newsletter
Facebook page banner
2 SEO blog posts
4 social media posts
A La Carte
Choose from the services below to get exactly what you need. Just fill out the form below to inquire for full pricing information.
Are you an entrepreneur looking to improve your SEO? Look no further than our blog writing service! We'll write high-quality, SEO-optimized blog posts that will help you attract more clients and grow your business.
Our blog posts are written by expert copywriters. We'll research the keywords that are most relevant to your business and use them throughout your blog posts. We'll also write content that is informative and engaging for your readers.
Our standard blog package includes:
One blog post per week, 750-900 words, professionally-written
Inclusion of custom keywords and SEO-friendly formatting
We can load the blog posts into your blog and add your images, meta description, and keyphrase to improve your search engine ranking
Creating and maintaining an email list is one of the most savvy marketing moves any entrepreneur can make! Unlike social media accounts, you OWN your email list, and you control who sees it.
If you are not using an email list, you are missing out on your most valuable marketing asset!
We’ll set up email marketing in Mailchimp, Flodesk, Convertkit, or another platform of your choice.
We’ll help compile, sort, tag, and optimize your email subscribers, enabling you to send targeted emails that will increase engagement and conversion rates.
Want to grow your email list? You need a strategy that will bring in new, qualified leads regularly, so you can then nurture them toward purchasing. You don’t have to lift a finger — we’ll handle all of this for you!
We'll create a custom lead magnet (3-5 page PDF) on a topic of your choice
We'll create a landing page with eye-catching visuals and persuasive copy
We'll add an opt-in form to the landing page so you can start collecting leads
We'll automate the process so new leads will automatically receive the PDF
We'll create a popup or banner for your website to advertise the lead magnet
We'll send out regular newsletters that will help you establish yourself as an expert in your field, show off your work and style, and give your readers information that is both interesting and useful. You're establishing trust and allowing them to get to know the person behind the business, which increases the likelihood of booking them!
We’ll create and design one newsletter per month, including 3-4 topics and a strong call to action
All written copy and 3-4 graphic elements are included
We’ll load this design into your email provider so all you have to do is hit “send!”
A HUGE part of converting website visitors to clients is the messaging you share on your website - it needs to be concise, emotional, and impactful. That will help draw your prospective clients in and make them crave what you have to offer - so increased bookings are usually a natural outcome of that effort. You want your website to do the heavy lifting for you!
Hiring copywriters who understand small business is a MUST. Our team knows the nuances of standing out in a crowded market, and they think strategically about how to move your visitors from prospects to paying customers.
Keeping up with your social media can be a real weight on your shoulders. Let us handle it! We'll use a combination of strategies, including posts intended for brand awareness, calls to action, highlighting services and products, and building engagement.
We’ll start by auditing your current social media profiles
We’ll create completely custom posts - 3 per week for use on Facebook and Instagram, plus 3 Instagram stories per week
We’ll include captions, so all you have to do is press “post!”
FOR PHOTOGRAPHERS — Pricing is one of the most important elements of your business, and getting it wrong can cost you significantly. Have you ever said, “I wish someone would just tell me what to charge!”?
Rachael will review your pricing structure and personal goals to make sure they are aligned.
She will recommend changes to make your pricing more strategic, and use tried-and-true psychology to compel clients to purchase your target packages and products.
She will create/optimize a price list that will help you reach your financial goals and that is simple for clients to understand.
When a new prospect joins your email list, you need a sequence of emails to introduce them to you and your business and to build relationships. These can be tricky to write, but don’t worry — we’ve got you covered!
We will do research on you, your business, and your target market.
We will craft a series of 3 emails that you can send (using automation) to all your new email list subscribers.
These emails will be highly personalized and focus on connecting with these leads, building trust, and nurturing them toward booking.
Your website is your digital storefront.
It’s usually the first place potential customers come into contact with your brand. It’s incredibly important that your site does the “heavy lifting” for you, so your prospects come to you pre-qualified and ready to book!
Rachael Boer has over 14 years of experience running 3 small businesses and has coached thousands of photographers to business success.
She will create a personalized 15-20 minute video for you that will help you:
Create stronger messaging to target your ideal clients
Improve your copywriting
Build a better user experience
And ultimately, convert more prospects into clients!
Need a custom quote, or want full pricing on some of the services above?
Reach out below!
We take on a limited number of marketing projects each month.
We want to be sure each arrangement feels like a good fit for both of us, so the initial step is a quick phone conversation to discuss your needs and desires. We will discuss growing your business, how we can serve you, and your budget and timeline.
Just fill out the form, and you’ll receive a reply shortly!